Director of Sales and Business Development
Format: Video on demand
Presentation: Enabling Real-Time Decisions from Asset Tracking to Cold Chain Compliance
Speaker: Ashley Burkle
Position: Director of Sales and Business Development
Company: Identiv
Event: Think WIoT Livestream – RFID & IoT in Action: Smart Logistics, Industry & Healthcare
Date: October 14, 2026
Language: English
Where is a shipment right now? Has it been delayed? Were temperature limits exceeded during transport? And can logistics operators identify potential problems before they result in product loss?
In her presentation, Ashley Burkle, Director of Sales and Business Development at Identiv, explains how Bluetooth Low Energy (BLE) smart labels, RFID and connected IoT infrastructure are transforming supply chain visibility. The focus is on moving beyond basic identification toward actionable information about the location, movement and condition of assets.
Traditional RFID systems help companies identify products and record movements at designated reading points. BLE smart labels add wireless connectivity that supports more frequent data collection throughout the supply chain.
Burkle illustrates how identification, connectivity and cloud-based analytics work together to connect physical products with digital information.
Smart labels and IoT-enabled packaging can travel with goods from production through transportation and warehousing to retail. Data collected along the journey helps operators understand where assets are, how long they remain at a location and whether environmental conditions meet requirements.
Identiv develops specialized IoT inlays, tags and labels, working with partners across the ecosystem of readers, connectivity infrastructure and software.
One application highlighted in the presentation is the tracking of reusable plastic containers (RPCs).
These assets circulate between growers, distribution centers and retail outlets before being collected, inspected, cleaned and returned for reuse. Damaged containers may be recycled into new RPCs.
Connected asset tracking provides visibility across this cycle, helping operators understand asset locations, movements and circulation patterns.
The resulting information can support better asset utilization, faster turnaround cycles and fewer lost containers.
A detailed example follows temperature-sensitive products through an end-to-end food supply chain, from receiving and refrigerated storage to transportation, distribution and restaurant delivery.
The illustrated journey combines location records, timestamps, dwell times and temperature measurements across multiple handling points.
Rather than relying only on a temperature reading at the final destination, operators can examine what happened throughout the shipment's journey.
This makes it possible to identify temperature excursions, investigate delays and document conditions at individual logistics stages. Proactive alerts can support faster intervention, while recorded data contributes to quality assurance, food safety and compliance documentation.
Burkle emphasizes the difference between knowing where something was scanned and understanding what is happening to it.
Modern supply chain operators need answers to questions such as: How long has a shipment been waiting? Is it moving as expected? Has it experienced unsuitable conditions? And can action be taken before a problem becomes costly?
By connecting smart labels with IoT infrastructure and software analytics, companies can translate identification and sensor data into operational insights.
Potential benefits include reduced asset losses, improved inventory accuracy, less manual work and better forecasting.
Identiv's presentation demonstrates how RFID and BLE-enabled smart labels can contribute to more transparent supply chains, from reusable asset tracking to temperature-sensitive food distribution.
The objective is not simply to collect more data, but to make location, condition and movement information available when operational decisions depend on it.
Watch Ashley Burkle's presentation to discover how Identiv's smart label technologies support connected asset tracking, cold chain monitoring and data-driven supply chain operations.
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