Description:
- On-demand video
- Source: Livestream Think Wireless IoT Day 01-2025 - Smart Logistics & IoT
- Title: Doubling the RFID Advantage in Logistics with Dual-Frequency Technology
- Speaker: Stefan Genser, Director Sales RFID/Transponder Solutions, EMEA at Identiv
- Date: March 26th 2025
Content:
RFID (UHF) drives efficiency in the supply chain – with precise tracking, automated inventory management, and optimized logistics processes. NFC, on the other hand, unlocks entirely new possibilities for direct customer interaction, from personalized experiences to authenticity verification via smartphone. Together, they ensure maximum transparency, enhanced security, and stronger customer engagement.
Particularly in retail and the pharmaceutical industry, these technologies are a game-changer: They protect against counterfeiting, facilitate contactless payments, provide interactive product information, and make distribution smarter. Identiv’s new dual-frequency products featuring the EM4425 IC from EM Microelectronic combine the best of both worlds – for a more efficient, secure, and connected future.
Guest speaker: Pierre Muller, RFID Business Unit Manager, EM Microelectronic
