Beyond Compliance: How the Digital Product Passport Drives Measurable Growth

Profile

• Format: Video on demand

• Source: Think WIoT Livestream (Issue 01/2026) – DPP in practice

• Title: The Digital Product Passport for Reliable Compliance and Measurable Growth

• Speaker: Dagmar Zoder from Narravero

• Date: April 29, 2026

• Language: English

The Digital Product Passport is more than an EU reporting obligation. In this Think WIoT lecture, Dagmar Zoder of Narravero explains why the DPP is becoming a global infrastructure for trusted, machine-readable product data and how companies can use it across product development, procurement, logistics, service, sales and circular business models.

Narravero provides a platform for creating and managing Digital Product Passports at product level. The company combines regulatory product information with customer-facing content, analytics and digital services, helping manufacturers turn mandatory data requirements into practical applications throughout the product lifecycle.

Customer examples from B&W International and furniture manufacturer COR show how product-level data can improve traceability, reduce risks and support costs, strengthen customer service, enable spare-parts and after-sales revenue, create direct access to product users and prepare companies for AI-driven search and purchasing.

The central message is clear: companies that establish the right DPP infrastructure early can meet regulatory requirements while turning every physical product into a measurable digital business channel.