DPP in practice: From mandatory project to competitive advantage

New Market Rules Through the Digital Product Passport in Europe

The Digital Product Passport is taking concrete shape. The presentation outlines the current state of development and places the latest regulatory and economic framework conditions into context. It also shows how companies in Europe can use this to gain transparency in product life cycles, build consumer trust, achieve strategic competitive advantages, and create sustainable future prospects.

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Standardizing the Digital Product Passport: Foundation Set, Implementation Approaching

The establishment and implementation of harmonized Digital Product Passport standards are essential for achieving the sustainability and circular economy goals of the European Green Deal.

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This presentation introduces the Digital Product Passport (DPP) and its growing role in enabling sustainable, transparent, and compliant products in the EU market. It explains the regulatory background of DPP under the Ecodesign for Sustainable Products Regulation, outlines timelines and affected industries, and highlights key product data requirements.

The session demonstrates how RFID technologies (RAIN and NFC) support DPP implementation through secure, automatic, and reliable data capture across the product lifecycle. Real‑world use cases show how RFID enhances traceability, authentication, and operational efficiency. The presentation concludes with how HID positions itself as a key technology partner for DPP readiness.

Key topics:

• Overview of Digital Product Passport regulations, markets, and implementation timeline

• Role of RFID technologies (RAIN & NFC) in enabling DPP data carriers

• DPP data requirements, architecture, and data flow across the supply chain

• Practical RFID use cases for authentication, traceability, and lifecycle management

• HID’s capabilities and solutions supporting secure, scalable DPP deployment

The Digital Product Passport will soon become mandatory across the EU. Narravero turns regulatory requirements into real business value.

Providing a concise overview of the EmpowerDPP project, this session covers its scope and objectives, as well as the current status, including initial prototype implementations of Digital Product Passports and the developed DPP Readiness model. It also highlights key challenges in data acquisition and orchestration, along with the potential for stakeholders across the entire value chain.