Connected Load Carrier Becomes CLC: A New Focus on Supply Chain Intelligence
CLC introduces a new brand identity and positioning, reflecting its evolution from connecting load carriers to helping companies improve supply chain efficiency, reduce asset losses and make data-driven operational decisions.
Connected Load Carrier, a Think WIoT partner specializing in connected load carriers and supply chain visibility, has officially rebranded as CLC. Announced on October 12, 2026, the new name and visual identity reflect a broader focus on transforming load carrier data into measurable business value.
Under its new message, “Lose Nothing. Gain Everything.”, CLC emphasizes how connected pallets, roll cages, crates and containers can help organizations gain greater control over their supply chain operations.
From Connected Assets to Actionable Supply Chain Data
Pallets, roll cages, crates and containers are essential to logistics and supply chain operations. However, companies often lack reliable information about their location, availability, utilization and movement across different sites and organizations.
This lack of visibility can lead to lost assets, inefficient return processes, unnecessary replacements, additional manual work and operational disruptions.
CLC addresses these challenges by making load carriers identifiable at relevant points throughout the supply chain and converting the resulting data into actionable information.
Rather than focusing exclusively on tracking assets, the company aims to help organizations understand how their load carriers are being used, where inefficiencies occur and which processes can be improved.
The resulting insights can support better asset availability, lower losses, more efficient logistics processes and improved operational decision-making.
Technology Selected Around Operational Requirements
CLC's approach begins with a specific operational challenge rather than a predetermined technology.
Depending on customer requirements, the company combines hardware, software, connectivity, installation and services into an integrated solution. This allows organizations to begin with a defined use case and gradually extend the system to additional load carriers, locations and processes.
"Connecting a load carrier is not the end goal. What matters is what an organisation can learn from it and what it can do with that knowledge," explains Davy Baars, CEO of CLC. "We help customers start with a real operational challenge, create value from the first implementation and build from there."
This approach enables companies to introduce connected load carrier solutions step by step, focusing on the operational benefits of the information collected rather than connectivity as an end in itself.
Towards Continuous Supply Chain Intelligence
CLC's longer-term vision is what it calls Continuous Supply Chain Intelligence.
As more load carriers, locations and movements become connected, organizations can develop a more comprehensive understanding of their logistics operations. Information gathered at relevant points can reveal patterns in asset circulation, availability and utilization, helping companies identify inefficiencies and make more informed decisions.
Importantly, this does not necessarily require continuous, second-by-second location tracking of every asset. Instead, CLC focuses on capturing reliable information at the points where it creates operational value.
The concept is reflected in the company's new brand promise, “Connect with continuity.”
"Connected Load Carrier described where we started. CLC gives us room to tell the bigger story," says Baars. "We still connect load carriers, but the connection itself is only the beginning. The real value comes from the knowledge it creates and what organisations can do with it."
What Changes for Customers and Partners?
The transition from Connected Load Carrier to CLC is a branding and positioning change. Existing customer relationships, implemented solutions and ongoing projects continue unchanged.
The new identity is being introduced across the company's website, communications and marketing materials.
For CLC, the rebranding marks a shift in emphasis: from connecting individual load carriers to using the information they generate to improve the performance of entire supply chain processes.
Discover more about CLC and its connected load carrier solutions at www.clc.io.