Identiv and Axia to Present AIM Webinar on “Doubling the RFID Advantage”

In the webinar hosted by the global industry alliance AIM, Identiv will present a demo of an e-leaflet application for the pharmaceutical industry developed by Identiv in collaboration with Axia Institute featuring EM Microelectronic's advanced RAIN RFID, HF/NFC technology and illustrates the disruptive capabilities of dual-frequency. (Picture: Identiv)

Identiv and Axia to Present AIM Webinar on “Doubling the RFID Advantage”

Identiv · March 04, 2025 · 2 min

Called "Doubling the RFID Advantage in Retail and Healthcare with Dual-Frequency Technology”, the webinar coincides with the launch of a new product family Identiv will unveil that day.

Traditionally, RAIN RFID (UHF) is a key technology for supply chain optimization while NFC opens up new levels for customer engagement and product authentication.

Based on the latest version of the EM Microelectronic's EM4425 IC, Identiv's forthcoming dual-frequency products will combine the specific advantages of each technology, making a significant impact on the retail and pharmaceutical industries by fostering consumer engagement, ensuring product authenticity, and mitigating fraud, all while enhancing supply chain transparency, streamlining logistics, and optimizing distribution tracking.

Webinar

  • Wednesday, March 12, 2025 30 mins + Q&A
  • 5.00 PM Central European Time (CET)
  • 12.00 PM Eastern Time (ET)
  • See below for the registration link
  • The webinar is free of charge

Identiv, Inc., a Global Leader in RFID and BLE-enabled Internet of Things (IoT) solutions, and the Axia Institute at Michigan State University, dedicated to Delivering Value Chain Solutions, are joining forces to present a webinar on March 12, hosted by industry alliance AIM.

Nicole Blumenschein, Identiv
Nicole Blumenschein IoT Product Marketing Manager, Identiv
Identiv webinar: Doubling the RFID Advantage in Retail and Healthcare with Dual-Frequency Technology”

The webinar is scheduled for Wednesday 12 March at 17:00 CET / 12:00 Eastern Time (EDT). See below for the registration link. (Image: Identiv)

In the webinar hosted by the global industry alliance AIM, Identiv will present a demo of an e-leaflet application for the pharmaceutical industry developed by Identiv in collaboration with Axia Institute featuring EM Microelectronic's advanced RAIN RFID, HF/NFC technology and illustrates the disruptive capabilities of dual-frequency.

Nicole Blumenschein, Identiv
Nicole Blumenschein IoT Product Marketing Manager, Identiv

The webinar is scheduled for Wednesday, March 12, at 5:00 PM CET (Central European Time) / 11 AM Eastern Time (ET) and is expected to last 45 minutes, including presentations by Stefan Genser, Director Sales RFID/Transponder Solutions, EMEA at Identiv, and Dr. Swaminathan Subramanian Ph.D., Director of Business Development at the Axia Institute, Michigan State University, and a Q&A session.

Registration for the webinar is free of charge.

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