Digital RTI management ensures PPWR compliance in floriculture

The EU’s Packaging and Packaging Waste Regulation (PPWR) has been adopted, creating a non-negotiable standard for the floral sector: successfully meet strict reuse targets for transport packaging by 2030.

For an industry that relies entirely on a complex, high-volume network of Returnable Transport Items (RTIs) like carts, containers and trays, getting ready for these legally binding deadlines is the most critical challenge to date.

The problem? Hundreds of millions of euros worth of these reusable assets go missing annually. Every lost RTI directly undermines your preparation to prove the circularity and digital traceability demanded by the PPWR, risking future compliance.

Why your RTI pool is key to hitting the mandates

The PPWR fundamentally changes how your reusable transport assets must be managed and tracked. Your entire fleet of RTIs must become the centerpiece of your strategy as they fall directly under the regulation’s most ambitious demands for mandatory reuse:

• Mandatory reuse targets:
  The PPWR sets ambitious minimum quotas, requiring at least 40% of all transport packaging to be part of a formal reuse system by 2030. This means the cycle time and return rate of your assets must be proven and maximized.

• Digital traceability:
  Reusable packaging must be labeled to provide clear, auditable information on its use and reuse cycles; crucial for cross-border flows.

• Waste reduction:
  Continually replacing lost carts and pallets due to operational inefficiency works directly against overall waste reduction goals.

The financial and environmental cost of lost assets works directly against every one of these legal requirements. Without clear data on asset trips and reuse frequency, floral businesses will struggle to provide the auditable records required for PPWR compliance.

The solution: digital RTI management

RTI digitalization is the most effective strategic answer to managing regulatory risk and devastating asset loss. It creates the digital foundation necessary to generate the reliable reuse data and auditable proof required for PPWR compliance in the floral sector's high-volume supply chain.

Ready to secure your future with proactive compliance?

Read the full article to discover how automated digital RTI management and our 360° Asset Control Tower deliver the fundamental base for compliance:

➡️ How digital RTI management ensures PPWR compliance in the floral industry