Identiv and Narravero Partner to Advance Digital Product Passports

Identiv, a global leader in RFID- and BLE-enabled IoT solutions, has announced a new strategic partnership with SaaS provider Narravero to drive the adoption of Digital Product Passports (DPPs) ahead of upcoming European Union regulations.

The collaboration brings together Identiv’s expertise in NFC inlays for dynamic product data with Narravero’s advanced platform for managing DPPs and supply chain transparency. The goal: a seamless, integrated solution that simplifies DPP deployments for businesses across Europe and beyond.

As part of the European Green Deal, the EU will require Digital Product Passports for many product categories beginning in 2027. These passports will provide comprehensive lifecycle data, including origin, sustainability details, and end-of-life instructions—supporting circular economy goals, improving supply chain transparency, and boosting customer engagement.

Narravero’s SaaS platform already helps businesses build and manage DPPs at scale, with over 135 million visits recorded as of early 2025. By combining this robust data infrastructure with Identiv’s secure, connected NFC inlays, the new partnership aims to deliver an end-to-end DPP solution that is both practical and compliant with emerging EU standards.

“We’re excited to work with Narravero on bringing these DPP solutions to market,” said Kirsten Newquist, CEO at Identiv. “Our partnership will help companies not only comply with EU regulations but also unlock new opportunities in sustainability, transparency, and consumer engagement.”

Thomas Rödding, CEO of Narravero, added: “Partnering with Identiv is a major step toward making DPPs accessible and actionable for businesses worldwide. Together, we’re offering a powerful, integrated solution that turns compliance into real value.”

With regulations set to become mandatory in stages from 2027, both companies see strong demand ahead for streamlined DPP tools that ensure compliance while delivering meaningful business benefits.

The partnership positions Identiv and Narravero at the forefront of this shift, offering a scalable solution for companies looking to future-proof their supply chains and improve sustainability performance.

For more information about Identiv’s DPP solutions, visit identiv.com or get in touch directly here on Think WIOT.