Help Your Customers Achieve Continuous Logistics Visibility with OPV
The visibility gap in today’s supply chains
Every day, modern supply chains move at a massive scale: millions of totes, pallets, containers, and parcels flow between factories, warehouses, and distribution centers. For logistics providers, keeping track of these assets has never been more complex, and their customers’ expectations have never been higher.
Manufacturers, retailers and consumers are no longer satisfied with simply knowing where their assets are. They now demand end-to-end visibility: from the production line all the way to final destination. And beyond location, they’re looking to understand the real-time conditions of transport:
Was this batch of pharmaceuticals kept at the right temperature?
Was my package damaged or opened in transit?
How long did this pallet remain stuck in a staging area, and why?
These questions are critical. They directly impact customer satisfaction, product quality, regulatory compliance, and loss reduction. In other words, visibility has become a critical requirement, not a “nice to have.”
As a result, shipping carriers worldwide are under pressure to provide more frequent, transparent, and responsive tracking data, delivering real-time visibility while keeping costs under control. On top of that, the sheer number of assets moving every day amplifies the need for scalable and easy-to-deploy tracking solutions.
Shippers who can deliver on this will not only meet customer expectations but also position themselves as indispensable business partners in the world of logistics.
So, where is the challenge?
Traditional tracking systems were never designed to deliver continuous and contextual visibility. Some are too limited in the data they provide, while others are too costly and complex to deploy at scale.
That leads to the real question: How can assets be tracked intelligently, continuously, and cost-effectively at scale, and without adding operational complexity?
To explore how the industry is addressing this challenge, and how battery-free technologies are reshaping logistics visibility, read the full article on our website.