Shipments of Connected Tracking Labels in Logistics Reached 900,000 in 2025
Berg Insight sees strong growth for battery-powered tracking labels using cellular, LoRaWAN, and Sigfox connectivity.
Worldwide shipments of connected tracking labels used in logistics reached 900,000 units in 2025, according to a new report from Swedish IoT analyst firm Berg Insight. The company projects annual shipments to grow at a compound annual growth rate of 101 percent and reach 29.2 million units by 2030. Berg Insight also estimates the market value at €21.8 million in 2025, including hardware, software, and services, with forecast growth to €208.7 million by 2030.
By connected tracking labels, Berg Insight refers to battery-powered IoT devices in label form that use cellular, LoRaWAN, or Sigfox connectivity to transmit shipment data directly, rather than passive RFID or NFC labels.
Moving Beyond Pilot Projects
The report suggests that the market is beginning to move beyond early trials. Several companies are still in the development phase, but a number of early movers have already launched products commercially.
Berg Insight states that leading solution providers shipped more than 100,000 units during 2025, and expects several vendors to surpass one million annual shipments within the next few years.
One reason for the growing interest is the gap these products aim to fill. Traditional GPS trackers are often too bulky and too expensive for granular shipment monitoring, while passive technologies such as RFID typically do not provide direct wide-area, real-time visibility.
Connected tracking labels are designed to bring location and, in some cases, condition monitoring to parcels, pallets, crates, roll cages, and other smaller logistics items.
Item-Level Visibility Gains Relevance
Berg Insight argues that this product category has the potential to reshape shipment tracking because the vast majority of smaller logistics items are still not monitored in real time.
The analyst firm also notes that, despite annual shipments nearing one million units in 2025, the number of simultaneously active labels was much lower at around 80,000 units at year-end, reflecting the temporary and shipment-based nature of many deployments. That installed base is forecast to rise to 2.4 million units by 2030.
The competitive landscape spans multiple connectivity approaches. Berg Insight names cellular-based providers including Sensos, Reelables, Giesecke+Devrient, VISEMO, Moeco, AT&T, Trackonomy Systems, Tag-N-Trac, and Decklar. LoRaWAN-focused suppliers include OnAsset Intelligence, CubeWorks, Truvami, RAKwireless, Moko Technology, and Trackpac, while Linxens and UnaBiz are identified with Sigfox-based solutions.
For the logistics sector, the significance lies in economics and form factor. These connected labels are intended to make shipment intelligence practical at a smaller size and lower cost than traditional reusable trackers. If Berg Insight’s forecast proves accurate, the market is entering a scale-up phase in which item-level tracking could become a more realistic option across broader parts of the supply chain.