Checkpoint’s ItemOptix™ Powers JD Sports’ RFID Rollout Across Europe
Checkpoint Systems announced a multi-year global software agreement with JD Sports Fashion Plc to deploy Checkpoint’s RFID inventory management software across JD Sports’ Sports Fashion Group stores, starting in Europe. The partnership modernizes inventory operations by delivering real-time inventory visibility, helping JD Sports improve on-shelf availability, reduce out-of-stocks, and make faster, more accurate inventory decisions across its store network.
This initiative supports JD Sports’ continued growth by strengthening store execution, replenishment, and customer experience through improved inventory clarity.
From pilot to pan-European rollout
The collaboration began with a pilot in the second half of 2024 across five stores in the UK, France, and Spain, and has rapidly scaled into a full SaaS rollout.
End of 2025: initial phase successfully launched with more than 400 stores live in the UK and Ireland
End of 2026: deployment planned to expand across Europe to reach nearly 1,000 stores
Distribution centres: Checkpoint DC tunnel solutions are operational in JD Sports’ UK Distribution Centre, with installation at the Netherlands distribution centre scheduled imminently
Proven operational impact
JD Sports selected Checkpoint after a competitive evaluation, choosing the solution for its ability to deliver clearer inventory visibility, greater accuracy in stock counts and replenishment, and improved shelf availability.
During the pilot phase, JD Sports reported:
12% increase in on-shelf availability
20% improvement in restocking speed
95% increase in items found
These results were driven by real-time insights that helped teams locate merchandise faster, replenish more effectively, and keep key products available for customers.
JD Sports also valued the availability of the ItemOptix SDK, enabling the integration of key RFID workflows directly into its existing operational store app.
A brief note on ItemOptix
ItemOptix is Checkpoint’s RFID software platform that supports retailers’ digital transformation by connecting inventory processes from receiving and replenishment through to sale. Built as an enterprise SaaS solution, it is designed to be easy to deploy at scale and extensible through APIs and an SDK.
ItemOptix has achieved SOC 1 Type II and SOC 2 Type II compliance, reflecting a strong foundation of security and controls.
ItemOptix™ - RFID Software
ItemOptix is a robust, extensible RFID software solution that enhances retail inventory accuracy and operational efficiency.
Executive quotes
Daniel McGrath, JD Group Head of Customer Operations, said, “We are very excited to take our partnership with Checkpoint to the next level over the coming months and years ahead, and we thank Checkpoint for their support and for everyone’s efforts to date as we start our RFID Journey.”
McGrath added, “We are forming a partnership to span many years, and that needs to start on the right footing, and I firmly believe we have created that between us. Both sides have worked tirelessly and in very short timelines to get us to where we are today.”
Sarabjeet Chhatwal, Checkpoint’s VP Global Software, said, “Working with the JD Sports team has been a great experience, and one our team looks forward to continuing in the years to come. JD choosing our ItemOptix Software Platform to be their software of choice for their RFID Journey is yet another great endorsement from a retailer that our solution is what the market is looking for; a solution which is Easy to Use, Easy to Deploy, and Easy to Adapt.”
Strengthening store execution at scale
With this agreement, JD Sports will expand RFID-enabled inventory management across its European store footprint, supporting improved store execution and a better shopping experience. The solution helps teams maintain high inventory accuracy, speed up replenishment, and improve product availability where it matters most, on the shelf.
About JD Sports Fashion Plc
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading global omnichannel retailer of Sports Fashion and Outdoor brands. The Group now has 4,850 stores (as of 01 February 2025) across 49 countries including franchises and joint ventures, with a strong presence in the UK, Europe, North America, and Asia Pacific.
About Checkpoint Systems
Checkpoint Systems is a global leader in RFID-enabled solutions and loss prevention technologies that help retailers and brands improve inventory accuracy, increase product availability, and enhance the customer experience.