Oxford Group (Brazil) is Fully RFID-Integrated with Beontag Tags
Six years after going full RFID, Oxford doubled operations, cut reverse logistics to near-zero, and verifies up to 350 boxes per pallet—now ~500,000 tagged boxes/month across 6,500 SKUs.
Oxford Group (Oxford Porcelanas), a Brazilian home-products company with a wide portfolio for the home, operates a fully integrated RFID environment using Beontag tags and Parson Tecnologia systems.
The end-to-end deployment—live for six years—scaled Oxford from ~180,000 to ~500,000 tagged boxes per month, expanded the assortment from ~2,500 to ~6,500 SKUs, and supports ~10,000 active retail customers in Brazil while virtually eliminating reverse logistics.
“RFID arrived at the right time to support our growth,” said Marcelo Corrêa, Logistics Manager at Oxford. “We reduced box-assembly errors to almost zero, ensured invoice compliance, and created audit-ready measurements. Savings from eliminating reverse logistics delivered a one-year payback.”
Who Oxford Group Is
With more than 65 years of history and over two thousand employees, Oxford Group presents to the market pieces that combine design and functionality through the Oxford and Biona brands and, since 2017, Strauss—one of the most traditional and valued brands in the luxury crystal segment with artisanal production in the European Valley (Santa Catarina).
The Group operates industrial and administrative units in São Bento do Sul (SC), Campo Alegre (SC), Pomerode (SC), and São Mateus (ES). Guided by a sustainability concept that informs quality and social responsibility across activities, Oxford products are found in homes throughout Brazil and in more than 60 countries.
Why RFID Matters Here
Oxford’s growth profile—broad home portfolio, multi-brand strategy, and international reach—requires dependable inventory truth, error-free fulfillment, and audit-ready data. RFID provides process “truth points” at critical handoffs (inbound and outbound), lifting shipping accuracy, speeding inventories, and giving commercial teams the confidence to launch variants without adding logistical friction.
Technical Execution: Box-Level ID and Pallet-Scale Reads
Beontag engineered custom RFID labels for cardboard and wood, enabling box-level identification that remains reliable at pallet density. In live operation, Oxford scans 100 to 350 boxes per pass—even with inward-facing labels. For Strauss porcelain and crystal, items additionally receive unit-level tags.
Oxford’s read architecture anchors on two gates:
Inbound (packaging → stock): Prevents mixed pallets and count errors at origin.
Outbound (warehouse → invoice): Reconciles picks to invoices before dispatch to guarantee order compliance.
“The distinctive element is consistent box-level identification at pallet scale,” said Roger Davanso, New RFID Business Manager at Beontag. “Accuracy holds from 100 to 350 boxes—even when tags face inward.”
Footprint and Operations
The solution spans three plants in Brazil (two in Santa Catarina, one in Espírito Santo) and two distribution centers. About a year ago, Oxford added a WMS-integrated mobile scanning cage for cyclical inventory. For products manufactured abroad, serialized Beontag labels are prepared in Brazil and applied by partners, preserving end-to-end traceability.
Results: Fewer Errors, Faster Counts, Lower Costs
Error reduction: Box-assembly mistakes dropped to near zero; shipments and audits align.
Faster inventories: Cycle counts accelerate with reliable movement confirmations.
Service levels: Better stock visibility reduces customer stock-outs.
Financial impact: Eliminating reverse logistics met the 12-month ROI target on the program.
“Visibility gains were immediate,” said Ricardo Monteiro, Partner at Parson. “Inventories are faster and more precise; trusted movement data shrinks stock-outs.”
From Traceability to Scalability
RFID has changed how Oxford launches products: marketing and business teams can propose broader assortments knowing operations can absorb complexity with technology. This enables scalable growth at consistent quality and supports the Group’s sustainability-driven mission through reduced waste and rework.
Run a 30–60 Day RFID Pilot
Define scope, success metrics (read rate, error reduction, cycle-count speed), and hardware footprint with Beontag. Beontag is a global enabler of IoT through RFID and connected smart labels, providing tags, inlays, and software that drive visibility, authenticity, and efficiency across supply chains.
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